I love this app. I was looking for something to organize my ideas and thoughts instead of just listing or itemizing them in a notebook type of platform. I found Mindly and found it to be very helpful in organizing ideas and structuring my thoughts. The app allows you to create a bubble for each idea (primary) - the bubble spiders out to multiple smaller bubbles (secondary) that you can fill with your thoughts, suggestion or anything that comes to mind about your primary idea. Those secondary bubbles can be spidered out tertiary thoughts. The level of thoughts is infinite. What I found most useful: 1) you can view you thoughts and idea in a quick view and delve deeper if you choose with the simple graphics. 2) streamlined interface. 3) small program size (less that 20mb). 4) encourage the structuring and organization of thoughts and not just mindlessly writing. 5) ease of moving thoughts to different ideas, if you made mistakes. (no need to copy/paste) 6) add links, pics to supplement your text. One suggestion: maybe add a reminder to encourage me to finish my project, or just a general reminder option would be perfect. I had downloaded the free app and loved it so much that I upgraded. I dont know whats the difference between the Mindly Plus and the upgraded Mindly, but Im happy.